The task was to make a non-trivial animation, key moments for the website of a diaper company. Initially, the style was kind, cartoonish. It was necessary to fit into the brand canon and make it effective. Prototype animations were developed in IStudio. This app was technically better suited to what was intended. To use paralax, to give depth and volume, that's my thing.
Animations for the Sonkei baby diaper company website.
It was important to emphasize the airiness and tenderness of the product. To create a fairy tale mood. Tenderness and warmth of mother and child in the soft sunlight.
Interactive elements on the site that are pleasantly surprising. For example, when hovering over the package, the illustration comes to life.
Benefits are an important part of the product, but since the mobile version cannot display them in the current format, an alternative was chosen.
Outcome - summer 2023 the project was handed over
Date - Spring 2022
Duration - 1 week